Introduction
The Product Launch
We’ll be discussing the term “product launch” plenty of times throughout this guide. It’s important that we’re aligned on the definition before diving in.
Chapter 1
Kickoff the Product Launch
The upcoming product launch activities will include the involvement of representatives from most departments in your organization.
Chapter 2
Product Development
Demonstrating the value this product will bring to the business and its customers can be undervalued in product development.
Chapter 3
The Role of the Roadmap
Roadmaps aren’t just helpful in product management. They’re useful for a myriad of different roles and departments.
Chapter 4
Cross-Departmental Engagement
Different parts of the organization need different things to prepare for launch. Carve out time with each department, pursuing a specific agenda each time.
Chapter 5
Set the Stage for Success
Don’t overlook this step just because it falls outside of strategic product planning and product development. It’s your job to not only create a great product but to make it a successful one.
Chapter 6
Product Launch Metrics
Revisit the strategic goals for the product that were proposed before and during the product launch kickoff, and create consensus on concrete success metrics.
Chapter 7
Hone Your Pitch
After spending so much time obsessing over every detail of your product, you’re going to be excited to talk about it publicly, finally. If you’ve only got two minutes to talk about your product, what would you say?
